Home 2018-08-28T10:37:06+00:00

Big goal, small steps

Coaching your colleagues 24/7, globally, on your own-branded mobile and desktop app

“Prevention is better than cure”

So we support your colleagues in addressing the causes of known health conditions, rather than only treat the symptoms

Pre-existing health conditions are the most common barrier to participation in wellbeing programs

3 pillars of healthier behaviour

Wellbeing programs ROI

Harvard Business Review estimates the return on wellbeing programs to be 2.7:1, although there is variability depending on a number of factors related to the nature of the interventions offered, and how the return is measured.

Presenteeism is estimated to cost >£4000 per employee, and absenteeism £522 per year.

With the cause of 70% of illnesses and deaths today being lifestyle, we have partnered with members of The British Society of Lifestyle Medicine in creating content to educate your employees in the relief and prevention of the most common causes of absenteeism and presenteeism.

We also supply wellbeing knowledge and in-app acvtivities to cover physical, mental and social domains.

We target the most common causes of disability and long-term illness and expect an above-average ROI e.g. if we only reduced your lower back pain absenteeism costs by 10%, you would recoup your investment.  But of course, we also address mental health, cardiovascular disease, diabetes and obesity (with more conditions to follow).

Increased health and engagement + Reduced absenteeism and presenteeism = Increased productivity and profit

Includes company-branded podcasts to keep your people engaged with health


Our application is the product of 3 years of R&D, in collaboration with Scotland’s Digital Health and Care Institute, Glasgow School of Art Design Innovation Team, and the Edinburgh University School of Design Informatics.  Grounded in the Theory of Planned Behaviour and Self-Determination Theory, we do not offer empty points, badges and levels, but leverage intrinsic motivators to support users in their commitment to better health.

Currently, we have in-app activities to support users in the relief and prevention of:

  1. Mental Health challenges affect nearly half of (UK) adults at some point in their lives, with nearly 20% showing signs of anxiety or depression in the last year.
  2. Lower back pain affects 38% of adults in any given year, and is the leading cause of years lived with disability.
  3. Obesity affects 28% of the UK population, (36% USA), and is a risk factor for heart disease, diabetes, many cancers, depression, lower back pain…
  4. Diabetes affects 4.4% of the UK population (10.8% USA), with costs to UK employers estimated to be £9Bn.  It is a risk factor for heart disease and many other medical complications including kidney disease, neurological disease, eye disease, reproductive dysfunction…
  5. Cardiovascular Disease is the leading cause of death, accounting for 31% of global deaths

By releasing regular health-related podcasts, we maintain engagement in health, and connect your brand with health in your colleagues’ and their families’ minds.

Our People

Mental Health

Director of the Foundation for Positive Mental Health, Dr Alistair Dobbin qualified as a doctor in 1976. As a busy Edinburgh GP he was always interested in helping his emotionally distressed patients. Along with Edinburgh University he researched into the use of relaxation and mental skills training in General Practice. This led him to study the use of an elite sports psychology programme in Sweden, and to develop the Positive Mental Training programme with Dr Sheila Ross.

Director of the Foundation for Positive Mental Health, Dr Sheila Ross has a PhD in Health Psychology from Edinburgh University, an MSc in Health Promotion; she is a UKCP accredited Psychotherapist, Hypnotherapist and NLP Practitioner, and a member of British Society of Clinical and Academic Hypnosis (BSCAH).

Lower Back Pain

Director of The British Society of Lifestyle Medicine, Gavin Routledge MSc, DO, Registered Osteopath, Vice Patron of University College of Osteopathy, Author of The Back Book, and Active X Backs – An effective long-term solution to lower back pain


Director of The British Society of Lifestyle Medicine, Dr Barbara Phipps is a GP in Edinburgh, Scotland. She has a special interest in the management of obesity and has completed a post-graduate certificate in obesity care. She strongly believes that a diet low in carbohydrate and high in healthy fat is the best way for optimum health.

Heart Health

Director of the British Society of Lifestyle Medicine, Dr Rob Lawson qualified in the 1970s.  Rob has gained extensive experience as a GP in East Lothian for 30 years. His principal interest is primary and secondary prevention of disease and the specialty of Lifestyle Medicine. As well as leading his NHS team to the highest awards for quality (2003-2013) he has also founded a charity in 1991, ELCRG, for providing rehabilitation in venues around East Lothian for sufferers of heart disease, Type 2 diabetes, stroke, lung disease and frailty.

Founder of an East Lothian Charity providing exercise and rehab for people suffering long term conditions.
Assessor, Faculty Board member and Fellow of the Royal College of General Practitioners.


Advisor to the Public Health Collaboration, Dr Katharine Morrison is a senior practising GP and a senior partner in a medical practice in Ayrshire. Her son was diagnosed with type 1 diabetes 10 years ago, and since then she has worked extensively with people living with both type 1 and type 2 diabetes for 12 years, helping them achieve good blood sugar control. She is also the co-author of two important papers explaining the improvements in metabolic results, weight and glycaemic control for low carbohydrate diets in metabolic syndrome and diabetes.

General Wellbeing

Dr Neil Thin is a Senior Lecturer in the School of Social and Political Science at The University of Edinburgh. His research has a foucs on happiness, wellbeing and the good life.